IMAGINARIUM: NEW CONCEPT

New Concept: IMAGINARIUM

Retail strategy: Shopper Target, Positioning, Concept

Brand strategy: m + f =!

Team: C. Carvajal, A. Escolar, S. Krtolica

WHITE BOX desing:  layout, look & feel, quick wins,

lighting, furniture and equipment, constructive details, materials, communication: brand, typography, colors,

graphics resources, categories, store supports, facade, storefront

Year: 2016